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| Sponsored by Quicken Loans |
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| Native Ads and Why You Need Them |
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Today's Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising mainstay in real estate for a long time and social ads are continuously gaining in popularity, but real estate has lagged behind when it comes to one of the most powerful ad types: native ads. Native ads take a more subtle approach to reach potential clients. They sit among the actual page content and are designed to blend in. This may not make much sense with the traditional ad logic that says you have to yell the loudest to be noticed among the millions of ads on the internet; however, with banner ad blindness becoming a more prevalent problem ...
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While most U.S. homebuyers are looking for Capes or Craftsman-style homes as their primary residence, when it comes to purchasing a second home or
